KABUL —  Gunbattles between the Taliban and another Islamist faction have killed at least 50 people in northeastern Afghanistan, officials said Sunday. The militants are apparently fighting for control of several villages where the central government has almost no presence.

The fighting was continuing Sunday, with militants using heavy machine guns and rocket-propelled grenades, the governor of Baghlan province said.

Local police official Zalmai Mangal said the fighting in the northeastern province appears to be a power struggle between local Taliban forces and the Hezb-e-Islami militia loyal to warlord Gulbuddin Hekmatyar.

Violent clashes between anti-government Islamist factions are rare, although various militias have their own agendas and power struggles are relatively common.

Mangal, the province's deputy police chief, said reports from the area indicate that at least 50 militant fighters were dead, 35 from Hezb-e-Islami and 15 from the Taliban. He spoke by telephone from a district near the fighting where government forces have rushed to observe and try to help any wounded civilians.

It was unclear what touched off the fighting, which erupted Saturday morning and continued late into the night, resuming Sunday, Mangal said. However, he said that Taliban fighters reportedly had moved into villages that traditionally were controlled by Hezb-e-Islami.

Provincial Gov. Mohammad Akbar Barakzai also said that 50 militants were reported killed, though he did not have a breakdown of the casualties.

The fighting centered around five to six villages west of Baghlan-e-Jadid district in the central part of the province, Barakzai said.

"We don't know yet about casualties among civilians or damage to civilian houses," he said.

MARJAH, Afghanistan —  Taliban insurgents tried to overrun a U.S. Marine outpost with a combination of rocket-propelled grenades and homicide bombers in a brazen attack just after sundown on Sunday.

The Marines and Afghan soldiers fended off the assault, shooting the homicide attackers before they had a chance to detonate their weapons.

The attack took place on the second day of a major offensive to wrest control of this town of 75,000 people from the Taliban insurgents who have dominated it for years.

Also on Sunday, the North Atlantic Treaty Organization said that coalition rockets missed their intended target and killed 12 Afghan civilians.

The Marines and Afghan soldiers landed by helicopter on the first day of the offensive and set up camp at the Koru Chareh bazaar, a central commercial district in Marjah. On Sunday, the troops raised the Afghan flag above the bazaar to send the message that the town was gradually reverting to Kabul's control after years of being ruled by the Taliban.

SLIDESHOW: U.S.-Led Attack in Helmand Province

Michael Yon reports from Afghanistan

Around 7 p.m., however, insurgents launched a barrage of rocket-propelled grenades at the entrance to the outpost. Three men then rushed toward the opening, but the Marines killed them by tossing a volley of hand grenades before they were able to set off their explosives, according to Lt. Col. Calvin Worth, commander of the 1st Battalion, 6th Marine Regiment.

"It's obvious the enemy is trying last-ditch efforts," said Lt. Col. Worth, whose 1,500-strong battalion is spearheading the Marjah offensive. His Company B was the target of Sunday's attack.

Lt. Col. Worth was unsure if there were more fighters waiting to assault the Marine position had the suicide bombers succeeded in getting inside. No Marines or Afghan servicemen were reported injured in the attack.

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NEAR MARJAH, Afghanistan  —  U.S. and Afghan forces pushed Tuesday to the edge of the southern Afghan town of Marjah, poised to seize the major Taliban supply and drug-smuggling stronghold in hopes of building public support by providing aid and services once the insurgents are gone.

Instead of keeping the offensive secret, Americans have been talking about it for weeks, expecting the Taliban would flee. But the militants appear to be digging in, apparently believing that even a losing fight would rally supporters and sabotage U.S. plans if the battle proves destructive.

No date for the main attack has been announced but all signs indicate it will come soon. It will be the first major offensive since President Barack Obama announced last December that he was sending 30,000 reinforcements to Afghanistan, and will serve as a significant test of the new U.S. strategy for turning back the Taliban.

About 400 U.S. troops from the Army's 5th Stryker Brigade and about 250 Afghan soldiers moved into positions northeast of Marjah before dawn Tuesday as U.S. Marines pushed to the outskirts of the town.

Automatic rifle fire rattled in the distance as the Marines dug in for the night with temperatures below freezing. The occasional thud of mortar shells and the sharp blast of rocket-propelled grenades fired by the Taliban pierced the air.

"They're trying to bait us, don't get sucked in," yelled a Marine sergeant, warning his troops not to venture closer to the town. In the distance, Marines could see farmers and nomads gathering their livestock at sunset, seemingly indifferent to the firing.

The U.S. goal is to take control quickly of the farming community, located in a vast, irrigated swath of land in Helmand province 380 miles southwest of Kabul. That would enable the Afghan government to re-establish a presence, bringing security, electricity, clean water and other public services to the estimated 80,000 inhabitants.

Over time, American commanders believe such services will undermine the appeal of the Taliban among their fellow Pashtuns, the largest ethnic group in the country and the base of the insurgents' support.

"The military operation is phase one," Helmand Gov. Gulab Mangal told reporters Tuesday in Kabul. "In addition to that, we will have development in place, justice, good governance, bringing job opportunities to the people."

Marjah will serve as the first trial for the new strategy implemented last year by the top U.S. commander in Afghanistan, Gen. Stanley McChrystal. He maintains that success in the eight-year conflict cannot be achieved by killing Taliban fighters, but rather by protecting civilians and winning over their support.

Many Afghan Pashtuns are believed to have turned to the Taliban, who were driven from power in the U.S.-led invasion of 2001, because of disgust over the ineffectual and corrupt government of President Hamid Karzai.

"The success of the operation will not be in the military phase," NATO's civilian chief in Afghanistan, Mark Sedwill, told reporters Tuesday. "It will be over the next weeks and months as the people ... feel the benefits of better governance, of economic opportunities and of operating under the legitimate authorities of Afghanistan."

To accomplish that, NATO needs to take the town without causing significant damage or civilian casualties. That would risk a public backlash among residents, many of whose sons and brothers are probably among the estimated 400 to 1,000 Taliban defenders. U.S. aircraft have been dropping leaflets over the town, urging militants not to resist and warning civilians to remain indoors.

Provincial officials believe about 164 families — or about 980 people — have left the town in recent weeks, although the real figure could be higher because many of them moved in with relatives and never registered with authorities.

Residents contacted by telephone in Marjah said the Taliban were preventing civilians from leaving, warning them they have placed bombs along the roads to stop the American attack. The militants may believe the Americans will restrain their fire if they know civilians are at risk.

Mohammad Hakim said he waited until the last minute to leave Marjah with his wife, nine sons, four daughters and grandchildren because he was worried about abandoning his cotton fields in a village on the edge of town. He decided to leave Tuesday, but Taliban fighters turned him back because they said the road was mined.

"All of the people are very scared," Hakim said by telephone. "Our village is like a ghost town. The people are staying in their homes."

Sedwill said NATO hopes that when Marjah has fallen, many Taliban militants could be persuaded to join a government-promoted reintegration process.

"The message to them is accept it," he said. "The message to the people of the area is, of course, keep your heads down, stay inside when the operation is going ahead."

Mangal, the governor, said authorities believe some local Taliban are ready to renounce Al Qaeda and give the government a chance.

"I'm confident that there are a number of Taliban members who will reconcile with us and who will be under the sovereignty of the Afghan government," he said.

Ali Ahmad Jalali, a former Afghan interior minister who lectures at the National Defense University in Washington, said the U.S. had little choice but to publicize the offensive so civilians could leave and minimize casualties. He said it would have been impossible to achieve complete surprise because "an operation of this scale cannot be kept secret."

But Jalali added that publicizing the operation may have encouraged hard-core Taliban to stand and fight to show their supporters and the international community that they will not be easily swayed by promises of amnesty and reintegration.

"Normally the Taliban would leave. They would not normally decisively engage in this kind of pitched battle. They would leave and come back because they have the time to come back," Jalali told The Associated Press.

"If there's stiff resistance in Marjah, this could increase the recruiting power of the Taliban or at least retain what they have in that area," he said. "It's become the symbol of Taliban resistance. So I would suspect it's possible there would be stiff rearguard resistance. If it becomes bloody, it would affect opinion in Europe and the U.S."

Jalali also said that success would depend on whether the Afghan government can make good on its promise of services once the battle is over.

"If the coalition can stabilize Marjah, rebuild it and install good governance, that can be an example for other places," he said. "If not, it would be another problem."

Echoing this theory, McChrystal told reporters at a defense conference in Turkey last weekend that it was necessary to tell Afghans that the attack on Marjah was coming so they would know "that when the government re-establishes security, they'll have choices."